Brick fundraising is a popular way for schools, churches and sports and social clubs to raise money for building work. By giving supporters the opportunity to have their name, message or dedication engraved on a paver that becomes part of your project they can see how their donation has made a difference.
Promote Your Campaign
Brick fundraising is a traditional, successful technique for non-profits that seek to raise money for specific building projects or physical improvements. When done well, this form of product fundraising allows donors to leave a legacy within the nonprofit and can be a great way for smaller organizations to reach their financial goals.
One of the first steps in a successful brick campaign is to promote it to prospective donors. This can take many forms, and will look different for every organization. Some ideas include contacting local media for written or radio press releases, posting the fundraiser on your website and social media accounts, creating interesting flyers and brochures, and distributing these materials through other organizations in your community.
The other main component to a brick campaign is the planning and execution of the project itself. To begin, the organization should choose a location and an installation area for the engraved bricks. This will determine how many bricks need to be sold and help establish pricing for the bricks themselves. It’s also important to decide on the engraving process, character and line limits, and turnaround time with your supplier to ensure that all of these factors are considered and communicated to potential donors. Once the project is complete, hosting an unveiling ceremony is a wonderful way to recognize your supporters and showcase the impact of their contribution. This will be a highly memorable event for your organization and your supporters.
Get Started Early
When deciding to host a brick fundraising campaign, it’s important that your nonprofit chooses the right cause. While a brick engraving fundraiser makes sense for some organizations, such as veterans groups, it may not work as well for environmental organizations or other causes that focus on saving the planet.
Once you have chosen a cause that is consistent with your organization’s mission, you can start to think about the details of your campaign. The first thing you’ll want to do is determine your installation area and sales goals. Having these established early on will allow you to set pricing for your bricks and tiles, making it easier to meet or surpass your financial goals.
Engraved bricks and ceramic tiles are a great option for fundraisers because they offer a unique way to recognize donors. Many donors will also be thrilled to have their name or message on display in a public space.
To help get the word out about your unique fundraising idea, be sure to create an online donation page and distribute it through social media. You can also post information about your brick engraving fundraiser on your organization’s website, send out press releases to local radio stations and newspapers, and distribute flyers and brochures through the community.
You can even make your fundraising campaign more interactive with peer-to-peer fundraising tools, such as leaderboards that highlight top volunteer fundraisers and badges that appear on individuals’ profiles when they reach certain milestones or fundraising thermometers that show how close you are to your goal.
Set Clear Goals
Engraved brick fundraising is an inspired way for nonprofit organizations to raise money for special projects. Often used for walkways, garden walls, memorials and gazebos, these types of fundraisers give donors the opportunity to leave a permanent mark on special places in their community. This type of fundraising is especially popular with supporters who want to see a specific project come to life.
The first step in running a brick fundraising campaign is to create a committee that is dedicated to the effort. This group should include individuals who are passionate about the cause and have experience in fundraising or donor outreach. They should also be able to share the vision for the fundraiser with their own networks. Using clean, professional brochures with pictures of what the finished project will look like is also highly effective for marketing this type of fundraiser.
During this phase, you should also determine how many bricks or pavers you need to sell in order to reach your fundraising goal. This will help you determine how much to charge for the individual bricks and will also help in establishing your donation levels.
During this process, you should also write press releases for your local media outlets and consider setting up an exhibition table at any relevant events to spread the word about the fundraiser. This will also help you get the message out to a wider audience of potential donors and increase the chances of your campaign becoming an success.
Utilize Social Media
Brick fundraising is a unique way for nonprofit organizations to raise money to support a special project. The process involves allowing donors to sponsor an individual brick that will be used in the construction of a wall, patio, sidewalk, or other type of structure that is part of a specific fundraiser. These campaigns are popular with nonprofits that need to raise funds to build or improve a special space such as parks, museums, and universities.
One of the best ways to promote a brick campaign is through social media. However, this can look different for each organization as social media channels have their own unique audiences and requirements. It’s important to put a team in place that is responsible for posting on behalf of the nonprofit during the campaign. They should be knowledgeable of the organization’s branding and messaging, as well as how to effectively use each social media platform to help reach the audience they are targeting for the fundraiser.
Another great way to utilize social media is to create a campaign where supporters are encouraged to share their donation online in return for prizes and recognition. These can include leaderboards to showcase the top fundraisers, badges that appear on an individual’s profile when they hit certain milestones, and even fundraising thermometers that show how close the nonprofit is to reaching its financial goal. This can be particularly effective if the fundraiser is time-limited and there is a sense of urgency for the nonprofit to reach its goals.
Create a Dedicated Website
Oftentimes, brick fundraising campaigns involve supporters purchasing individual bricks that will be used in the construction of your special project. This type of fundraising is popular because it allows donors to be a part of the building process without spending a large amount of money. In most cases, the bricks purchased will be engraved with a name, a message, or some sort of memorial message, which makes the donation feel even more meaningful.
This type of unique fundraiser is a great way to boost fundraising efforts and get your supporters excited about the project. You can promote your fundraising campaign through social media, the local newspaper, and other community resources to ensure you reach as many people as possible. You can also include a donate button on your website so supporters can give to your campaign directly from the site.
Another great way to get your brick fundraising campaign off the ground is to form a committee of volunteers who will be responsible for marketing and reaching out to potential donors. The individuals you select for this committee should be dedicated and enthusiastic about the cause. In addition, they should be comfortable speaking to potential donors about the benefits of donating and the impact their contribution will make. Once you’ve gathered enough donations to start your project, the committee can contact a brick engraving company that will supply and engrave the bricks for your construction project.
Host an Installation Ceremony
Engraved brick fundraisers provide a unique and creative way for nonprofit organizations to recognize their supporters. By offering donors the opportunity to have their name, message or dedication engraved on individual bricks, pavers or tiles that are then assembled into a design to form part of a chosen location, a brick fundraising campaign creates an enduring tribute for years to come.
To help make your fundraising campaign a success, it’s important to establish an engraved brick committee. This should consist of individuals who are passionate about the project and have experience with fundraising. They will be able to drive the campaign and ensure that it meets its goals. It is also important to set hard deadlines for the length of the campaign. This will help to keep the committee on track and ensure that all the necessary bricks are sold in time for construction to begin on schedule.
Once your engraved brick campaign is complete, host an installation ceremony to celebrate the generosity of your supporters. This can be an emotional and memorable event and will further cement the sense of community that your fundraising campaign has helped to foster. Be sure to include a list of all the donors and their inscriptions, as well as photos of the completed design, to remind your supporters of the impact that their donation has made. It is also a good idea to share with your donors a free sample engraved brick that they can order along with their inscription so that they have an idea of what their brick will look like when it’s installed.